Your strategy is brilliant, but your audience is checking their email.
If your story doesn't connect in the first three minutes, the rest of the presentation is just expensive noise.
We help leaders stop losing their audience and start driving action that moves business.
Critical Perspective
AI can generate the words and pictures, but it can't craft the narrative. It's a powerful tool, not a powerful storyteller.
Words and images are the raw materials of storytelling. They are the bricks, the paint, the cloth. But raw materials alone don't build a house, paint a masterpiece, or tailor a suit. They need vision, purpose, and a human hand.
Large language models like ChatGPT can create endless combinations of words and images in seconds. That is powerful, but speed and volume aren't the same as meaning. What they produce is material, useful and often inspiring, but still unfinished.
Think of AI as the best monkey with a typewriter the world has ever seen. It can produce words faster than any person could. But Shakespeare doesn't come from the monkey. Shakespeare comes from the storyteller who knows what to keep, what to cut, and what to shape.
Generative AI is like a search engine that writes. It's fast, but it lacks context, stakes, and human insight. Only you know your audience and the specific change you need to create.
AI can help with the raw material; we help you turn that material into the persuasive, high-stakes story you need.
Let's Connect
Stop losing your audience. Tell me which story is losing its power and we will get to work on recapturing your audience.
Speaking from Experience
Expertise is not about time spent; it is about the specific fires you have had to put out yourself. My perspective is built on a 35-year career, including decades as a leader in high-stakes environments.
I have spent a lifetime in the seats you are sitting in, using clear communication as the primary tool to drive business results.
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Keynotes, Panels & Conference Sessions: As a leader and moderator, I have built and delivered thousands of presentations. I know how to earn an audience’s attention because I have had to do it on global stages where the first three minutes decide the outcome.
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Stakeholders & Staff: In my leadership roles, I was responsible for aligning teams across teams, departments and divisions. I have seen firsthand how story power is lost when teams pull in different directions. We bridge the gap between conflicting functional goals to turn departmental silos into a unified force.
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Mergers & Acquisitions: I have navigated the high-pressure reality of M&A from the inside, having evaluated 100+ targets and completed 50+ integrations. I have seen how a clear deal story secures a "yes" and, more importantly, how a unified narrative ensures the integration actually works once the ink is dry.
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Business of IT: As a VP of IT, I did the internal work of translating technical roadmaps into business value. I know what it is like to sit in the boardroom and fight to prove that IT is a strategic engine rather than a line-item expense.
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PropTech & Enterprise Software: With over 20 years leading in the PropTech sector and over 35 in enterprise software as a whole, including my time as a Gartner Analyst, I have bridged the gap between technical "capabilities" and the hard ROI that stakeholders and buyers actually demand.
I don’t just offer advice. I provide the communication frameworks I used to secure funding, close deals, and build alignment when the stakes were highest.
The Coach
I'm Brian Zrimsek, call me BZ!
As the Principal Coach and Founder of BiZStoryGuru, my mission is to help leaders and professionals tell stronger, higher-stakes business stories.
I bring strategy and storytelling together, using metaphor, structure, and a forward-looking perspective to make content not only clear, but worth remembering.
Proof Points
Mandira Mehra
Chief Marketing Officer
MRI Software
Brian played a key role in shaping our brand, company, and product stories. From the main stage at our annual users conference, to product positioning and thought leadership content, Brian always found the story to match the moment.
Naomi Wolfe
Regional Manager
Peak Management LLC
I had the pleasure of working with Brian on my first industry panel. His experience and guidance proved invaluable. He provided coaching and input on everything from our overarching story to the construction of the slides we used to present our data. He really helped my comfort level as a first time panelist.
Patrick Ghilani
Chief Executive Officer
MRI Software
Having worked with Brian for over 25 years, I've always admired his ability to distill complex ideas into understandable and compelling stories. This was especially important in the storyboarding and delivery of keynotes and strategic client presentations.