Clear stories move people. People move business.
BiZStory coaching helps you reach your business goals by sharpening the stories you tell.
With more than 35 years of hands-on experience, we’ve worked across industries, audiences, and venues to craft and deliver content that connects.
The result? Practical guidance that turns your message from something people hear into something they remember.
Critical Perspective
AI can generate the words and pictures, but it can't craft the narrative. It's a powerful tool, not a powerful storyteller.
Words and images are the raw materials of storytelling. They are the bricks, the paint, the cloth. But raw materials alone don't build a house, paint a masterpiece, or tailor a suit. They need vision, purpose, and a human hand.
Large language models like ChatGPT can create endless combinations of words and images in seconds. That is powerful, but speed and volume aren't the same as meaning. What they produce is material, useful and often inspiring, but still unfinished.
Think of AI as the best monkey with a typewriter the world has ever seen. It can produce words faster than any person could. But Shakespeare doesn't come from the monkey. Shakespeare comes from the storyteller who knows what to keep, what to cut, and what to shape.
Generative AI is like a search engine that writes. It's fast, but it lacks context, stakes, and human insight. Only you know your audience and the specific change you need to create.
AI can help with the raw material; we help you turn that material into the persuasive, high-stakes story you need.
Let's Connect
Send a note and let's get the ball rolling. Tell me a bit about the story you're struggling with, and we'll figure out the right path forward.
Speaking from Experience
I've spent over 35 years in technology and consulting, proving one core truth: strong storytelling is as critical to success as strong strategy. My work at Big Six firms, Gartner, and as a Senior Executive taught me exactly how to make a message cut through the noise.
I first recognized story as a differentiator during my engineering undergrad, when I realized that clear communication balanced my technical side and set me apart from my peers. That insight shaped my career, turning complex ideas into stories people can understand and use.
At the Big Six consultancies, I refined those skills through training and client work, pitching proposals, updating stakeholders, and representing my firm at conferences.
As an analyst at Gartner, storytelling became essential. Whether advising clients one-on-one or speaking at global Symposia, success depended on communication that engaged and inspired.
Later, as a VP of IT, I used storytelling inside the enterprise to align executives, motivate teams, and build culture through strategy and execution.
As a software executive, the stage grew bigger. I built and delivered keynotes, moderated panels, energized sales and product teams, and kept clients aligned on strategy. Along the way, I evaluated more than 100 M&A targets and supported the integration of over 50 deals, where narrative proved just as important as numbers.
Across every role, one thread has remained constant: the ability to shape and share a business story that connects.
Today, I help others do the same by crafting stories that move people, align teams, and drive strategy forward.
The Coach
I'm Brian Zrimsek, call me BZ!
As the Principal Coach and Founder of BiZStoryGuru, my mission is to help leaders and professionals tell stronger, higher-stakes business stories.
I bring strategy and storytelling together, using metaphor, structure, and a forward-looking perspective to make content not only clear, but worth remembering.
Proof Points
Rick Haughey
Vice President, Industry Technology Initiatives
National Multifamily Housing Council
Brian has been a go-to panelist and moderator for NMHC for over two decades. He brings panels together in a way few others can, while always providing relevant content and ensuring the panel tells a cohesive story that resonates for our audience.
Richard Jirjis
VP Finance and Accounting
The Irvine Company
Brian has a unique ability to bridge the gap between Business and IT. As part of our annual governance process, Brian was always able to find the story lines that best organized and explained what the IT team planned for the coming year making projects easier to understand and investments easier to approve.